A number of celebrities have embraced the practice. Hypnotherapy, which is also referred to as hypnosis, is sometimes characterized as a theatrical form of mind control and as a fringe practice. (Clementine is free, except for access to the body image section, which costs $8 and addresses body image and confidence issues for paying customers.) Mindset charges $11 per month or $64 per year, and Harmony costs $8 per month or $50 yearly-or users can pay $150 for a lifetime subscription. Headspace costs $13 per month or $95 a year, and a yearly subscription to Calm costs $70. While hypnotherapy apps haven’t reached this level of popularity, their subscription packages tend to be similarly priced. Meditation is a $1.2 billion market: Calm quadrupled its revenue last year to bring in $150 million, and Headspace’s revenue was over $100 million. Ten years ago, people thought meditation was for hippies, and now it’s used by everybody.” Palmer says she wants Clementine to do for hypnosis what apps like Calm and Headspace, apps that provide guided meditation sessions aimed at lessening stress, insomnia and other issues, have done for meditation. “Because we’re targeting specific issues that people are suffering from that are quite difficult, and they’ve tried a lot of different things, they’re willing to try something a little bit more out there. “Part of it is building products that don’t look mystical,” says Naoumidis, who is based in San Francisco. Naoumidis’s app is part of start-up incubator Y Combinator’s current class (the incubator’s previous investments includes Airbnb and Dropbox ). Palmer is one of a small wave of app founders-including Harmony Hypnosis Meditation app founder and hypnotherapist Darren Marks, 48, and Alex Naoumidis, 24, who co-founded an app called Mindset-who are trying to move hypnotherapy further into the mainstream. The sessions encourage users into a relaxed state where they’re more open to new ideas and suggestions that can change their thought processes. The modules on the Clementine app, which she created with app developer Tenrocket, are based on the topics that came up during these conversations: sleep, confidence, de-stress, mantras and body-plus a panic button that takes users to a short recording to calm them down in urgent moments.
Clementine app hypnotherapy professional#
“That’s when I knew there was an opportunity to do something to help women.” She started meeting with professional women more formally, sitting down with about a hundred of them to understand the biggest day-to-day difficulties they were facing. “I’m not exaggerating, every single woman I spoke to said they felt the same way, and they wished that we could have open conversations about this,” she says. The idea for Clementine, the female-focused hypnotherapy app Palmer launched in 2017 (and which Foster contributes to), came to her after she began opening up about mental health and her struggles with confidence to her co-workers. “Hypnotherapy was the therapy that helped me start being able to talk to people and to go out for dinner with my friends and family,” she says. When a former co-worker suggested hypnotherapy, Palmer met with the hypnotherapist Georgia Foster. After she went on maternity leave, the company where she worked was sold and her position was eliminated, a time she calls her “low of lows.” She tried both talk and cognitive behavioral therapy (CBT), but neither worked. The breadwinner of her family, she started having a hard time functioning in her role at work. Palmer says it took a toll on her confidence.
She continued to have panic attacks, sometimes in front of her family or friends. “As someone who took all of their sense of self-worth from being good at work, it was incredibly traumatic for me,” she says. “I was work-obsessed I was a perfectionist.” One day at the office, halfway through her pregnancy with her first son, Palmer had a panic attack in front of a group of co-workers. “I was like a lot of women, probably, very ambitious,” she says. Six years ago, Kim Palmer, 40, was working in a senior marketing role at a tech start-up in London, an environment she describes as extremely fast-paced. Are Hypnotherapy Apps Better Than Meditation? Often associated with onstage theatrics and eccentric celebrities, hypnosis is moving further into the mainstream with hypnotherapy apps like Clementine, Harmony Hypnosis and MindsetĬHANGE YOUR MIND Through repetition of certain techniques, boosters say, hypnotherapy is like training your brain.
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