- #PILSNER URQUELL GAME FOR ANDROID PRO#
- #PILSNER URQUELL GAME FOR ANDROID MODS#
- #PILSNER URQUELL GAME FOR ANDROID TV#
Also incredibly important was mistake prevention – who’d want to offend a few-million-strong group on Facebook by posting something untrue or include a spelling error in a post about their darlings? That’s what multiple approval levels including those by clients are for. In such a quick-paced campaign that’s quite important to use the time available effectively and to incorporate learnings from already published posts. They also created such pre-game teasing posts – making it a total of 3 for every match.Īll of them were collaborated on and approved internally using Kontentino which eliminated redundant unnecessary tasks. Playing Canada? Bring on the maple leaves! Swiss army knives before playing the Swiss, etc. Therefore the agency’s social media team prepared posts for both these scenarios.īut not only that – they were specially tailored for the team they were playing against. For every game, 2 possible outcomes were possible – win or loss. Obviously, no one is as quick to create a quality reactive post within minutes after the result is clear and therefore all the content had to be prepared several days or even weeks before the championship. SOLUTION ‘All of the outcomes were collaborated on and approved internally using Kontentino’ Everything had to be done on social media. They were even more important since Pilsner Urquell didn’t have their own anchors at place – they didn’t have the possibility to conduct interviews with the players or ‘ transfer’ the atmosphere at the event. Our campaign was successful thanks to careful planning of all possible match results – and when working under such time pressure, Kontentino was essential to manage our communication with the client.Īdam Špina, Strategy and Media Director of Triad Advertising
We had a great opportunity and responsibility to use it efficiently – but to leverage the momentum, timing was crucial.
#PILSNER URQUELL GAME FOR ANDROID TV#
Our client was brave enough to reallocate significant budget from TV to digital in order to avoid advertising clutter. The speed of reaction was crucial – no one is interested in hours-old posts with a new game happening every day. They based the campaign – #chcemezlato (#wewantgold) on fast reactive posts after each of Czechs’ game in the World Championship. Their creative agency, Triad Advertising came up with a campaign which would require quick reactions and a bit of prophesying. Very tasty and very similar to the real article.‘Numbers were through the roof’ PROBLEM “Kontentino was essential to manage our communication with the client” Unplugged temperature controller and opened fermentation fridge and allowed to rise to 65F for 5 days for diacetyl rest. Allowed to rise to 48F and fermented to a gravity of 1.015. Would boil more mash next time.įerment Schedule: Cooled wort to 39F and pitched yeast. This went mostly OK but 50% of the mash was not enough to reach 149F in step 4.
Yeast: Wyeast 2001 Pilsner Urquell (used 2 liter starter) Water profile: Brun Water Pilsen, used distilled water + mineral additions OG: 1.053 (80% efficiency from decoction) I decided to try the recipe from the homebrew talk thread but use the double decoction method with "reverse dough-in" as suggested on brulosopher's page. I had never done a decoction mash and funny enough right around that time /u/brulosopher posted an article talking about it. Reading up on it I came across this nice article with lots of detail on it, and a homebrew talk thread with suggestions at a recipe that included triple decoction. I do not usually make lagers, but I really like Pilsner Urquell so I thought I would try brewing something similar.
#PILSNER URQUELL GAME FOR ANDROID PRO#
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